Yard signs are marketing workhorses — affordable, high-visibility, and incredibly effective when done right. But when they’re done wrong? They’re just lawn clutter.
Whether you’re promoting a service, an event, or a political campaign, avoid these four costly mistakes to make your yard signs work for you, not against you.
1. Overloading the Sign With Too Much Info
Your yard sign isn’t a brochure. It’s a billboard. People are driving by at 25 to 45 mph — they have about 3 seconds to see and process your message.
If you’re cramming in your name, logo, services, phone, website, slogan, and a quote? You’ve lost them.
What to do instead: Stick to a bold headline, one way to contact you (phone or website — not both), and one strong visual or branding element. Less = more.
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This sign carries so much information that it becomes hard to read especially if you are driving by.
This sign focuses on the most important information and uses large and easy to read fonts.
2. Using Fonts That Are Too Small or Hard to Read
Fancy cursive fonts or tiny type might look “on brand” on your screen, but in the real world, they’re unreadable from the street.
What to do instead: Go for clean, bold, sans-serif fonts. Prioritize legibility at 15–25 feet. And test your design by viewing it from across a room — if you squint, so will your prospects.
3. Skipping Weather-Resistant Materials
Yard signs live outside. Rain, sun, wind — they take a beating. Using cheap materials may save a few bucks upfront, but it makes your brand look unprofessional once colors fade, corners curl, or stakes break.
What to do instead: Choose durable coroplast with UV-resistant inks and sturdy H-stakes. A sign that stands tall after 30 days is worth more than one that droops after 3.
Yard signs come in 3 thickness levels. The extra thickness ensures that the sign doesn’t curl under the sun.
Yard signs that are strategically placed have more chances of being seen.
4. Ignoring the Power of Placement
Great design means nothing if your sign is hiding behind a bush or angled away from traffic. Poor placement kills visibility — and visibility is everything.
Before placing your signs, make sure you are not breaking any city rules (and there are a lot).
What to do instead: Scout high-traffic spots with clear views from both directions. Angle signs perpendicular to the road, and make sure they’re at eye level for drivers and pedestrians.
Also, spots that force a slow traffic are ideal in comparison to large roads where people drive by fast. .
Make Every Sign Count
A yard sign is more than just a rectangle on a stick. It’s a frontline brand ambassador. Get the design, message, materials, and placement right — and it becomes a silent salesman working 24/7.
Need signs that stand out, stand strong, and drive real results?
Partner with HuskerPrint. We help businesses like yours design strategic yard signs that are bold, branded, and built to convert. Get a custom quote today.
Your signs shouldn’t just be seen — they should be remembered!
JULY SPECIAL
Yard Signs Special:
– 10 Yard Signs color both sides
– H Stakes Included
– Design help available (for only $29)
Offer expires on July 31st!
Call us at 531-534-3775 to order your yard signs!
Adil Moussa
Owner
Hi, I’m Adil—the founder of HuskerPrint and your go-to partner for high-impact print solutions in Omaha.
With over 30 years in the business world and a deep passion for helping small and mid-sized businesses grow, I launched HuskerPrint to give brands access to premium print without the hassle and the big ticket.
I believe every business deserves marketing that works—and that starts with print that’s smart, sharp, and built for results. Whether you’re a law firm, a local contractor, or a school administrator, my mission is simple: make your vision a printing priority.