Your printed materials are your stand-ins when you’re not in the room.
And just like you wouldn’t show up to a meeting wearing gym shorts, you shouldn’t hand out flyers or brochures that don’t represent your brand well.
Here are 4 ways poor print collateral can quietly cost you sales and damage your brand without you even knowing it:
1. Outdated Info = Missed Opportunity
If your flyer still has an old phone number, a no-longer-valid offer, or lists services you don’t provide anymore—you’re asking people to doubt you.
People won’t chase you. If they call and the number doesn’t work, they’re moving on. If they see an expired offer or a flyer with employees who don’t work for you anymore, they assume you don’t pay attention to details. That’s a deal-breaker.
2. No Clear Call to Action = No Response
You can have a beautiful postcard—but if it doesn’t tell people exactly what to do next, it won’t move the needle.
The best calls to action are clear and specific:
✅ “Call Andrea to book your massage” works better than
❌ “Call us today!”
People want to know exactly what to expect before they act. The clearer your ask, the better your response rate.
3. Low-Quality Prints = Low-Quality Impression
Yes, people judge. Quickly.
If your flyer looks thin, pixelated, or like it was printed at home, it instantly tells your audience, “This isn’t a serious business.”
This is especially true in industries like law, finance, insurance, or home services—where trust matters. If it looks like you cut corners, people assume you do the same with your service.
I’ve had people call me asking for the cheapest print job just to “get the word out.” Here’s the truth:
You could hand out 5,000 low-quality flyers and still not get 3 calls.
Why? Because if your print looks like junk, people will treat it like junk.
4. Design That Doesn’t Reflect You
Your print marketing should match the personality and values of your business. If you’re high-end, bold, friendly, modern—your materials should feel like that too.
When the design doesn’t match the brand, there’s a disconnect. People feel it, even if they can’t explain it.
If your goal is to be taken seriously, then your prints should look the part.
Final Thought
Every time you hand someone a flyer, postcard, or brochure—you’re making a first impression.
Make sure it’s one that builds trust and makes them want to do business with you.