Nothing is worse than business branding that is obviously outdated. Start planning a crucial brand refresh to ensure your marketing assets, online presence, and product packaging feel contemporary. You don't need to fully rework your branding, but you do want your marketing to look modern. Integrating fashionable color palettes, emerging design trends, and contemporary art aesthetics into your marketing campaign will keep your Omaha business up-to-date.
A branding refresh doesn't demand a complete overhaul of your website layout or logo design. Instead, a refresh enhances your existing brand identity. Play around with new phrasing, images, and layouts to see what best fits your brand. Align your different platforms—including social media, direct mail, and print collateral—to polish your technique and set your company up for long-term success.
Why Refresh Your Brand?
Marketing trends are constantly shifting across Omaha and the nation. Keeping up with trends helps you attract new customers and prospective clients, and it's crucial to stay competitive with other companies in your industry. That doesn't mean chasing every fleeting trend. Rather, you should carefully consider what new approaches have staying power and how you can include them in your branding strategy.
Assess Your Current Style
Try to look at your current website, social media accounts, email layout, and print marketing guidelines from an outsider's perspective. What impression would a first-time customer get from your storefront or website? How does your Instagram feed showcase your products or hair salon services? Does the text clearly explain what you offer in a compelling way? Can shoppers easily locate your most popular products?
Consider your logo, overall layout, and any additional graphics used across your digital assets and physical prints. Since these established design elements likely won't change anytime soon, any new colors, fonts, or graphic artwork should complement your long-term marketing style.
Don't view this as a limitation. Instead, a fresh perspective will strengthen your brand identity. Combining evolving trends, color palettes, or photography techniques with your existing approach gives you the chance to attract new audiences without isolating your current customer base.
At the same time, look at what your competitors in Omaha are doing. Take note of how they balance text and art, what visual aesthetics are popular, and how they showcase products. Don't copy them directly, as that won't make your brand stand out. But this exercise helps you see what you're up against and might inspire you to try something new or identify an untapped opportunity.
What to Update in a Brand Refresh
Your brand refresh is on your own terms—update whatever you think needs polishing. Changes at a small level can make a large difference. Update your website banner with new artwork and content. Find new models or imagery to display products online. Use different video styles on social media accounts including Instagram, TikTok, and LinkedIn.
Print advertisements are the best place to explore different branding aesthetics. From mailed postcards to sales catalogs, you can quickly find out how your customers respond to your updated approach. Custom posters placed across your physical storefront—like a hair salon, retail shop, restaurant, or event venue—let you advertise new products and promotions. Seasonal catalogs for products or services are another space to try different content, photography aesthetics, and sales tactics.
This doesn't need to be a complete 180 in your approach. Tweak your strategy to further refine your marketing collateral and promotional materials. Content-wise, focus on small details that establish your tone: word choice, sentence structure, and product descriptions. Apply these changes consistently across digital content, social media, email marketing, and print ads.
Fit Current Trends into Your Pre-Existing Branding
Consistent branding shouldn't stop you from embracing change. Being stuck in your ways can be a detriment to your brand. You need to capture new customers without turning your returning customers away. Integrating small changes—such as typography, tone, and product packaging—can help you accomplish both. One option is to use popular fonts in your brand colors; another is to update headlines and product descriptions.
Be Consistent Across All Channels
Your visual and written style builds your brand story. Your brand design should create a connected narrative and a seamless customer experience. If someone finds your company through social media, the website they visit should appear closely related to the post that caught their attention. The most obvious way to accomplish this is through cohesive visual language across print and digital media.
The entire marketing team needs to be on the same page. Update your style guide and brand guidelines accordingly to gather visual, content, and philosophical changes into one convenient document. Commit to your new approach—testing things out with short-term custom prints like flyers and postcards provides the opportunity to experiment before committing to a company-wide rollout.
Fresh Marketing Prints for Your Brand Refresh in Omaha
When you're ready to launch your brand refresh, high-quality custom prints bring your vision to life. HuskerPrint produces premium postcards, flyers, brochures, door hangers, and posters on heavy cardstocks with matte, gloss, or specialty finishes. Order custom business cards for your team and stock up on office stationery including custom notepads, letterheads, and presentation folders !
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