Case Study: The Lithuanian Bakery
How A Federal Mandate Sparked a Complete Make-Over For A Local Bakery!
When the FDA asked the Lithuanian Bakery in Omaha to update their bread labels to reflect not only their ingredients but also their vendors’ ingredients, the owners saw it as an opportunity to design something meaningful as well as compliant in order to reflect their roots and tell their story.
THE GOAL
The bakery’s objective was clear:
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Comply with FDA’s rules.
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Redesign the labels in a meaningful way.
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Connect to the Bakery’s land of origin (Lithuania).
THE SOLUTION
HuskerPrint collaborated with The Lithuanian Bakery to design the new stickers. After some research, we came with stickers that feature:
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The vibrant Lithuanian flag colors (green, red and yellow). Each color was used for one of the breads.
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The Lithuanian coat of arms featuring a knight an armored knight on a white horse holding a sword.
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All the ingredients contained in the breads.
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All the nutritional value in each of the breads.
The Result
The Result are 4 very vivid stickers that grab the eye and create interest in the customer’s mind. The colors and the coat of arms tie directly to the long and rich Lithuanian history.
The owners were delighted with the results and so were we!
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